What Motivates us.

September 27, 2010 § Leave a comment

I could not have said it better than this video for the book Drive.

It is still hard to motivate management types to see this. My last conversation with a CEO about this caused him to reply something like this: I think this is great stuff. I have read it. But management is more complex than this and so the way I have been doing it still makes sense.

It seems all the scientific research in the world can’t change the existing perceptions.

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